Strategic
My bread and butter as a branding professional.
Brand Refresh
“Lite”: Aligns business to market through brand activation. Identifies a brand’s core values, voice and audience to create roundtable-driven guidance on cross-departmental leverage of brand assets.
“Deluxe”: Includes scalable redesign and Week 4 “Brand Core” milestone. Branding design team adds visual concept presentation to roundtable, and uses consensus as basis for long-term implementation.
Brand Build
Ground-up development to support go-to-market initiatives with audience-tailored core values, mission, brand voice, messaging and more. Can be fast-tracked for urgent timelines.
Agency-Grade Campaign
Strategic, multi-stage promotion with messaging and design drawn from the brand’s values. Stakeholder insights and data drive copy, visuals and promotional tempo.
Directional
Leveraging guidance and quality for team execution.
Ghost-writing
One-on-one key opinion leader collaboration to create on-demand thought pieces, newsletters, articles, scripts and speeches in their voice and style.
Product Narrative
Foundational copy for business units, products, programs and other services to serve as a basis for promotional messaging.
Thought Leadership
Whitepapers and articles from a blend of key opinion leader interviews, research and industry resources.
Interviews
High-value conversations with key opinion leaders to generate content ranging from deep insights to copy-ready quotations.
Focused Campaign
Messaging and copywriting for multichannel assets to support cyclical events and quarterly promotions.
Website
Whole-site messaging architecture and webpage copy.
Tactical
Fundamentals of any department I might lead.
Product Promo
Copywriting for print and digital assets to support internal or external clients.
One-Offs
Ads, emails, press releases, social posts, subject lines, and more.
Consults
Open-door availability to review copy or discuss writing in general.
I can build your brand. Give it new life.
Let’s talk about turning vision into reality.