Challenge
A mid-market corporation ready to expand its brand communication power.
Solution
Build a business within a business to deliver specialty copywriting expertise.
Result
We turned out to be insight-synthesizing, brand-building collaborators.
I’m a creative strategist. I trained to be an artist, but I’ve added a full circle of skills. Wherever possible, I bring all my talents to bear.
Problem-solving: that’s me, too. Company leadership gave me the opportunity to build a copywriting team from scratch.
The team’s original mission:
Take the lead as writers for the most important communications.
Guide the development of brand identity and messaging frameworks.
Provide consultative expertise as on-demand experts in copywriting.
We started as copywriters.
Over two years, we grew into branders.
But it had to start somewhere. For my first hire, I chose a writer with a gift for entrepreneurship. We focused on organic growth. A business within a business.
We’re good. But we’re also collaborative and kind. My team’s primary challenge is its greatest strength:
People work with us because they want to.
One year later, we expanded. As we continued to produce quality across the company, I researched the business side. And? Specialists focus efforts and free resources for everyone.
When branding opportunities came, my team didn’t flinch. We began making strategic impact, using words and ideas through analysis to connect people and businesses.
In just one year, we led multiple brand refreshes and refits, guiding change with insights from stakeholders to better align businesses with markets and audiences.
Unique professionals have joined me for this work. Thinkers, communicators, doers.
I’m excited to integrate this team-driven expertise wherever I can.
Check out my other work.
I can build your brand. Give it new life.
Let’s talk about turning vision into reality.